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Mark L. Zyla, CPA, CFA,ABV,ASA
Mark L. Zyla, CPA/ABV, CFA, ASA is a Managing Director of Acuitas, Inc. an Atlanta Georgia based valuation and litigation consultancy firm. Mark has provided valuation consulting for various types of entities for the purposes of mergers and acquisitions, financial reporting, tax planning, corporate recapitalizations, as well as valuing various types of intellectual property and other intangible assets for many purposes. Prior to joining Acuitas, he was formerly a practice leader for PricewaterhouseCoopers's Corporate Finance Consulting Group for the Southeastern U.S. Mark received a BBA degree in Finance from the University of Texas at Austin and an MBA degree with a concentration in Finance from Georgia State University. Mark also completed the Mergers and Acquisitions Program at the Aresty Institute of The Wharton School of the University of Pennsylvania and the Valuation Program at the Graduate School of Business at Harvard University. He is a Certified Public Accountant, Accredited in Business Valuation ("CPA/ABV"), Certified in Financial Forensics ("CFF") by the AICPA, a Chartered Financial Analyst ("CFA"), and an Accredited Senior Appraiser with the American Society of Appraisers certified in Business Valuation ("ASA"). Mark is a member of the American Society of Appraisers ("ASA"), the American Institute of Certified Public Accountants ("AICPA"), CFA Institute, and the CFA Society of Atlanta. Mark is a former member of the Business Valuations Committee of the AICPA, and a former Chairman of the ABV Examination Committee of the AICPA. He is also a member of the Business Valuation Standards Subcommittee of the ASA. He is a member of AICPA's Fair Value Resource Panel. He serves as the chairman of the AICPA's Fair Value Measurement Conference Committee. He is also a member of the Southern Venture Forum, a professional organization of the venture capital community. He is one of the authors of the International Glossary of Business Valuation Terms which has been adopted by the major valuation organizations. He is also a member of the Liabilities Working Group of the International Valuation Standards Council ("IVSC"). Mark is on the Advisory Council of the Master of Science in Finance program at the University of Texas at Austin. In 2013, Mark was inducted into the AICPA Business Valuation Hall of Fame. Mark is a frequent presenter and author on valuation issues. He has presented to such corporations as McKesson and Coca-Cola. He has taught valuation courses at the FBI Academy in Quantico, Virginia and to the PCAOB in Washington D.C. He is on the faculty of the Federal Judicial Center and the National Judicial College teaching business valuation concepts to judges. Mark is author of Fair Value Measurement: Practical Guidance and Implementation 2nd ed. published by John Wiley & Sons, Inc. (2013). Mark is also the co-author of the course, "Fair Value Accounting: A Critical New Skill for All CPAs" published by the AICPA. Mark is also co-author of Fair Value Measurements: Valuation Principles and Auditing Techniques published 2011 by Tax Management, Inc., a division of the Bureau of National Affairs.