Overview

2.0 Credits
ONLINE

Positive client relationships require work. Miscommunication, unrealistic expectations, and differing personality styles may strain a client’s relationship with professional advisors. Explore actions accounting and finance professionals can take to develop and grow client relationships. Receive actionable insights on engaging new and old clients alike. Strained client relationships can harm both the client and the firm’s profitability. Yet automation, for example, allows some firms to remain more engaged while others miss the mark. A science underlying client retention involves understanding the client journey, ensuring consistent client interactions, and equipping employees with the tools needed to satisfy client needs.

Objectives

  • Create and implement a client retention strategy
  • Create content to educate clients
  • Track customer retention metrics
  • Leverage employee engagement with clients
  • Map your customer journey
  • Understand the role of technology in improving client retention

Major Topics

  • Managing client expectations
  • How automation improves client engagement
  • Understanding the role of feedback systems
  • Seeking referrals
  • Building client loyalty
  • Customer retention marketing
  • Expanding services offered to clients
  • Knowing when it is appropriate to enter new markets

 

Prerequisite

None

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