Objectives
- Apply the core concepts of mission statement, strategy and competitive advantage to your business
- Understand the inter-relationships of the various functions (marketing, human resources, operations, and finance) to building a successful strategy
- Identify your leadership style
- Discuss how key performance indicators, the balanced scorecard and quality all integrate with strategy
Major Topics
• Strategy Development and Competitive Analysis
• Marketing, Advertising and Promotion
• Communications and Presentations
• Human Resource Tools
• Leadership and Team Building
• Production Operations Management
• Negotiations
• Project Management
• Key Performance Indicators
• Balanced Scorecard
• Quality and Lean Management
• Case Study Integrating the Tools to a Business
