Objectives
• Estimate how to increase your awareness of hidden sales opportunities
• Recall how to create innovative campaigns to win back lost customers/clients
• Identify how to improve customer retention measurably
• Distinguish how to improve your average transaction/sale amount
• Select data to find untapped revenue opportunities
• Recognize how to find the low hanging fruit in your sales process
Major Topics
• Marketing to current, past, and future clients
• How to spark innovative sales ideas
• Sales growth from current customers/clients
• Increasing customer/client retention
• How to win back lost customers
• The power and usefulness of KPls
• How to improve the customer experience