Overview
Customer service is moving to customer experience, and modern firms must keep up with their clients, or fail at sustainability. Competition is no longer just down the street, clients are demanding more value, and a shift from reactive reporting to real-time
services. In the future, the customer experience will be measured by value, contribution, impact, and sustainability.
Objectives
• Discover methods for defining the client and what their needs are
• Set business strategy to build loyalty
• Clarify the difference between customer service and customer experience • Employ tactics for building a deeper relationship with clients, including personal branding
Prerequisite
Prior experience working with customers to achieve a higher level of customer satisfaction
