Significant changes are reshaping the Medicare Advantage landscape, and their effects will reach far beyond policyholders. This session will unpack how new federal reforms — part of One Big Beautiful Bill — are poised to influence beneficiaries, CPA practitioners advising their clients and the rural hospitals that depend on this insurance revenue to stay afloat. Attendees will gain clarity on the upcoming shifts, the financial and compliance implications and the strategic steps needed to prepare both clients and health care partners for what’s ahead.