2021 AICPA MAP Survey Now Open
What story does your firm’s numbers say?
Numbers mean a lot. Especially for us as professionals who are constantly dealing with them. We burn the midnight oil trying to drive efficiencies on key performance indicators like billing rates, realization, employee turnover and much more.
The thing about numbers is they tell a story only when put next to something, like a similar-sized firm.
The 2021 AICPA PCPS/CPA.com National Management of an Accounting Practice (MAP) Survey helps you do just that. It lets you compare your firm’s performance indicators with firms similar in size and region and even with the top performing firms. The result: you get a clearer picture and a better assessment — instead of an isolated view.
Similar to the 2018 Survey, the 2021 National MAP Survey has been shortened and streamlined to include the areas that concern you the most. A shorter survey means it’s an easier and faster survey to fill out. In return you get a better understanding of how well your firm is coping with the changes in the profession and where it needs a little extra effort.
The 2021 National MAP Survey brings you:
- Free personalized report with today’s most important KPIs
- Clear picture of how your firm aligns with similar sized practices, both regionally and nationally
- Conversation starting ideas for your team to help move the firm forward
- PCPS Members will receive additional benefits, including all access to the survey platform for real time comparisons, downloadable trends reports, PowerPoint reports and customizable reports by specified filters when results are available
There’s no cost involved and anyone can participate. So, please feel free to share in your network. It’s a better picture when the sample size is larger. You know it better than anyone.
Don’t delay
The survey closes on August 31. But why wait till then?