Overview

1.5 Credits
ONLINE

Almost every industry and business segment in the U.S., Canada, and the world, use franchising. While well known in autos, hotels and food and beverage, the franchise business model is now well established in manufacturing and distribution, personal and business services, education and health care. Explore how people use franchising as part of business strategy and capital formation. Discuss key issues related to this still evolving business model – concepts, regulations, getting started, growth, maturity and exit.

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